I'm highly thankful to Sir Martin Sorrell (WPP CEO) for your kind and affectionate email congratulating me on my last post - "My WPP experience: 8 lessons I've learned about Leadership and Strategy".
In my last post, I stated that if you want to win in the long run, you've got to be a step ahead of your competition.
Are you ready?Businesses' need to develop robust positioning strategies to survive and prosper in the ever chaotic, competitive, and frequently aggressive marketplace.
There is a critical need to develop effective ways in which to cope with the change in both customer marketplace and go-to-market strategies.
We are seeing environment changes...
We are seeing market changes...
We are seeing organisational changes...
You need to learn and adapt.
You need to increase your ability to learn and adapt. Your ability to learn faster than your competitors is the only source of sustainable competitive advantage.
Rethink the role of marketing in your business
Rethink your market orientation and create customer value
Rethink your core marketing assets, capabilities and competencies
Rethink how you are establishing closer relationships with key customers
So make the right choices...
Make the right choices that ensure a fit between chosen target market and competencies and assets that your business can deploy to serve your target market more effectively than your competitors.
The key of creating sustainable positions is to ensure that they are build on the assets and competencies of your business.
You must have a clear positioning strategy. See below, a few thoughts around potential options.
Price positioning strategy
Quality positioning strategy
Innovation positioning strategy
Service positioning strategy
Bespoke positioning strategy
Marketplace is changing and so must your marketing strategy
Please share your thoughts in the comments section below as I learn just as much from you as you do from me.
ABOUT THE AUTHOR:
Ivan Fernandes provides Strategic Thinking and Planning (insight, data, media, technology, content and commerce), has 10+ years strategic marketing experience.
New business growth, comes from new strategic thinking.
Open to a new challenge...
Ivan Fernandes, Founder and Managing Director at Digital Business Partners