Black Friday and Cyber Monday have become a week-long shopping extravaganza when even seasoned bargain hunters will overspend. In the retail environment right now, it seems that consumers have been trained to be looking for deals, deals, and more deals. If Cyber Monday is all about doing business on the web, you’ll need a CRM Strategy that helps you to make the most of new leads, convert these leads into customers, nurture these customers into advocates and increase customer life time value.
An eCommerce website is best run with a tailored CRM Strategy in place – a robust, efficient and dependable revenue machine. With a robust CRM strategy, you will be generating revenue 24/7.
So you need to...
There are two types of communications that you can deploy:
Marketing Comms can be further split into two subgroups:
The more effort you put into your Black Friday/Cyber Monday CRM strategy, the greater your season’s profits will be. It is paramount that you increase your efforts to increase engagement and retention. You’ll need to get ready for the rush, define a CRM strategy, understand your existing data, get your communications in order, and prepare content. Here’s how to get it all done:
1. Welcome Communications
2. Engagement Communications
3. Re-engagement Communications
4. Win-Back Communications
Like most things in business, if it is part of a well-constructed CRM plan, it typically works better than something thrown together at the last minute. These are just a few ideas to get your CRM strategy rolling. The bottom line: as long as you cover all your bases, you’ll reap big benefits in the form of sales, profits, and new leads!
With the biggest shopping day of the year just around the corner, it's time for your business to start preparing for Black Friday/Cyber Monday period. How do you plan to prepare for the holiday season? Share in the comment section below!
Reach out, if you need CRM Strategy support.
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Ivan Fernandes provides Strategic Thinking and Planning (insight, data, media, CRM, marketing technology, content and ecommerce), has 10+ years strategic marketing experience and data leardership.
New business growth, comes from new strategic thinking.
Open to a new challenge...
Ivan Fernandes, Founder and Managing Director at Digital Business Partners