With our smartphones, we can easily order food via JustEat, book a room through Airbnb, or hail a car using Uber. Now, we are seeing start-ups applying the same model to the private aviation sector, letting anyone order a jet as easily as they would a car or take away meal.
In March 2013, Petrossov launched JetSmarter, an app where people can directly book private jet flights around the globe. The Saudi Royal Family and Jay Z are among investors who just poured $20 million into JetSmarter (2015).
The private aviation industry has been slow to adopt to a world where almost anything can be done with the tap of an app. But a few start-ups like JetSmarter, Victor, PrivateFly and Ubair are changing how it works by creating online marketplaces for private jet travel that enable more choice, transparency and speed for on-demand bookings.
The Victor App provides a full end-to-end service for locating, booking and boarding a private jet any time, almost anywhere in the world.
These start-ups are embracing the opportunity to bring the seamlessness and ease of use of Uber to private aviation. The sharing economy is bringing disruptive innovation to the marketplace.
The benefits of private air travel are considerable. Planes leave from separate terminals with no crowds; there’s no intrusive security screening; and travellers have access to hundreds of airports that aren’t served by commercial airlines, bringing them closer to their ultimate destinations.
In the wake of Uber's shake-up of the taxi market and Airbnb's impact on accommodations, that most exclusive industry of all, executive aviation, is starting to see disruption in the same way.
These start-ups are the latest in a series of disruptions brought about by digital integration over the last 10 years.
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Ivan Fernandes, Founder and Managing Director at Digital Business Partners