We believe in putting customer needs at the centre of what a company needs to do,

OUR FOCUS

​Support brands create exceptional customer first experiences 

• ​Map customer journey in simple steps
• Leverage data to identify ‘moments of truth’ 
• Ensure that customer journey is fully optimised ​

Customer First Mindset

Agile Operational Model

Life time Value Execution

FOUNDER EXPERIENCE

Ivan Fernandes is a customer first transformation professional with 15+ yrs experience in marketing strategy, operational model and implementation.

• Consumer Market Research at GFK 1998
• Operational Analytics at Home Office in 2003
• Customer Analytics (CRM) at TMW in 2004
• Customer Analytics (CRM) at Publicis in 2005
• Multichannel Analytics Analytics (CRM) at Data Matters in 2006
• Digital Marketing Analytics at VML in 2007
• Digital Media Planning at MediaCom UK in 2008

 

• Social Media Analytics at MediaCom Beyond Advertising in 2009 
• Digital Technology at MediaCom Global in 2011
• Multi-channel CRM at CreativeRace in 2014
• Marketing Transformation at Blue State Digital in 2015
• eCommerce Transformation at EBI (Geneva) in 2016
• eCommerce Transformation at Ebiquity in 2017
• Marketing Transformation at Oystercatchers in 2018

15+ Years of Marketing Experience 

HOW WE WORK

​Ivan Fernandes assembles specialist teams to specifically match the required client needs and deploying suitably qualified individuals.

Discovery

Understand the interaction through the customer’s eyes

Our goal is to prioritise, drive marketing growth and business performance.

Align

Translate customer first strategic intent into operational capabilities

We have a singular focus: empower  operational marketing model alignment.​

Deploy

Implement a carefully formulated customer first strategy

​We have a mix of capabilities, ranging from strategy through to analytics.

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OUR TACTICAL SERVICES

We deliver end-to-end digital marketing services 

D2C

We partner with senior leaders to promote Direct to Consumer growth strategies.

• eCommerce analysis
• eCommerce  audit
• ​Conversion analysis
• DTC optimisation
• Journey optimisation 
• Basket analysis growth 
• Product Mix blueprint

CRM

We developed a proven process for clients taking all the way from vision to advanced CRM.

• ​eCRM strategy 
• Data quality and GDPR 
• A/B testing comms 
• Comms mapping
• Lifecycle comms
• On-boarding comms
• Content analysis​​

DATA

We support clients use analytics to turn customer insights into business growth.

• Data strategy & planning
• Revenue analysis
• Customer life time value
• Customer churn analysis
• ​ROI modelling
• ​Segmentation
• Data integration​

DIGITAL

We help you develop, manage and deliver an exceptional eCommerce strategy.   

• Digital strategy review
• Targeting analysis
• Search analysis
• Friction mapping
• Funnel analysis
• Traffic analysis
• Conversion ROI​​

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Let's talk