I don’t know about you but I am spending more time streaming online content. I am watching and downloading more and more online video content.
This trend is global.
More subscribers are watching content online.
Pay-TV subscribers may be watching more content online because over-the-top (OTT) subscriptions provide them with program schedule flexibility, the ability to skip advertising, and access to sequential episodes. These consumer preferences have been helped along by faster video streaming and increased innovations in internet-connected devices like Google’s Chromecast and Apple TV.
Netflix’s strong original content may explain its increasing popularity and high number Golden Globe nominations:
Netflix’s strong original programming is one major reason behind its higher-than-expected membership and streaming gains. This kind of content gives OTT streaming services an edge over linear programming networks.
Online digital video viewing is increasingly popular among consumers 18–34 years old. Online streaming companies like Netflix and Amazon have helped drive these viewers away from pay-TV. For this reason, pay-TV networks have to increase their OTT efforts in order to attract non-pay-TV audiences and create alternative revenue streams.
Please share your thoughts in the comments section below as I learn just as much from you as you do from me.
ABOUT THE AUTHOR:
Ivan Fernandes provides Strategic Thinking and Planning (insight, data, media, technology, content and ecommerce), has 10+ years strategic marketing experience.
New business growth, comes from new strategic thinking.
Open to a new challenge...
Ivan Fernandes, Founder and Managing Director at Digital Business Partners