Everybody likes to win awards. I've worked in award-winning agencies and world-class campaigns for a number of iconic brands.
I love what I do, I strive to do more, deliver business value and win awards - bonus!One of the easiest and most inexpensive ways for you to stand out from your competitors is to win industry awards – pick the right awards. They are a way to gain recognition for your agency efforts, your approach via peer validation and expertise. Awards bring an agency prestige and they enhance your credibility as an agency.
Awards can be a valuable addition to your marketing arsenal, but keep in mind they are not a replacement for quality work. You still need to deliver groundbreaking campaigns supported by great client return on investment.
The glamour and excitement of the awards season is never-endingIt isn’t quite as easy to calculate awards value in the marketing world. But I do know that tender documents increasingly have a section that asks about which awards you’ve won.
We live in an ever-competitive world, and when we’re competing for business it’s impressive to show how your agency offering compares with main competitors in the industry.
With so many award events, it’s easy to become cynical about their worth. But a trophy cabinet full of shining awards that validate your strategic and creativity excellence is a sight to behold. Some clients might be impressed, some might not – but if it gives you the edge, then you have captured their devoted attention.
Writing an awards entry - 8 steps for success:
Winning awards is important in the sense that it attracts attention to your workLet’s not forget the importance of a nomination. It might be disappointing on the night to walk away without the actual award. But it’s important to take away the positives. As long as you are moving in the right direction then any progress is a positive thing!
If you are win an award, inform your clients and thank them for their contribution – there is no win without a client.
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Ivan Fernandes provides Strategic Thinking and Planning (insight, data, media, technology, content and ecommerce), has 10+ years strategic marketing experience and data leadership.
New business growth, comes from new strategic thinking.
Open to a new challenge...
Ivan Fernandes, Founder and Managing Director at Digital Business Partners